The size of a web page is an important factor to consider when designing and building a website. A larger page size can lead to slower loading times, which can negatively impact the user experience and search engine rankings. One way to decrease the size of a web page is to use the latest image formats, which are designed to reduce file sizes while maintaining image quality.

There are several image formats that are commonly used on the web, including JPEG, PNG, and GIF. In recent years, newer image formats have been developed that offer advantages over these older formats in terms of file size and image quality. These formats include WebP, JPEG 2000, and JPEG XR.

WebP is an image format developed by Google that offers both lossy and lossless compression. Lossy compression reduces the file size by discarding some of the data in the image, while lossless compression reduces the file size without losing any data. WebP can achieve a file size reduction of up to 25-34% compared to JPEG, and a file size reduction of up to 34-45% compared to PNG, while maintaining similar image quality.

JPEG 2000 is another image format that offers improved compression compared to JPEG. It uses a more advanced compression algorithm that is able to preserve more image detail while still reducing the file size. JPEG 2000 can achieve a file size reduction of up to 20-30% compared to JPEG, while maintaining similar image quality.

JPEG XR is another image format that was developed by Microsoft and is supported by Internet Explorer and Microsoft Edge. It offers improved compression compared to JPEG, and is able to support a wider range of colors and pixel formats. JPEG XR can achieve a file size reduction of up to 20-30% compared to JPEG, while maintaining similar image quality.

In addition to these newer image formats, there are also a number of tools and techniques that can be used to optimize images and reduce their file size. These include using image editing software to crop and resize images, using a tool to optimize images for the web, and using a content delivery network (CDN) to serve images.

Using the latest image formats and optimizing images can help to significantly reduce the size of a web page, which can improve the user experience and search engine rankings. It is important to carefully consider the image formats and optimization techniques that are used on a website in order to achieve the best results.